“Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it.”
—Thomas Paine: The American Crisis, No. 4,1777
Like the soma in Aldous Huxley’s Brave New World, promotes mass adherence to state ideology. We are fed myths that our governments are essentially well-intentioned; that powerful investors, banks and corporations promote ‘free trade’ and ‘open markets’ while providing responsibly for society’s wants and needs; that state-corporate policies and practices constitute human ‘progress’; and that, in any case, no serious or credible alternatives exist.
==Why Are We The Good Guys?: Reclaiming Your Mind From The Delusions Of Propaganda (David Cromwell)
As we suggested earlier, it’s a primary drive of corporate globalization that every place on Earth should become like every other place on Earth. This creates new investment opportunity for global capital and promotes efficiency in resource management, production planning, marketing, and distribution for millions of commodities and their producers. But the external homogenization process also requires an internal homogenization process—a remake of human beings themselves—our minds, our ideas, our values. The ultimate goal is a global monoculture of human beings that fits nicely with the redesigned external landscape, like so many compatible computers. In the end, corporations seek a mental landscape that nicely matches the physical landscape of freeways, suburbs, franchises, high-rises, clear-cuts, and the sped-up physical life of the commodified world.
Merging with TV values is quickly replacing other ways of life. People everywhere carry identical images and crave the same commodities, from cars to hairsprays to Barbie dolls to iPhones. TV is turning everyone into everyone else. It is effectively cloning cultures to be alike. In Brave New World, Aldous Huxley envisioned a global cloning process taking place via drugs and genetic engineering. We have those too, but TV does just as well, because of the medium’s reach and power, and because of the intentions of its owners.
==The Capitalism Papers: Fatal Flaws of an Obsolete System (Jerry Mander)
Dictatorship. “I think this … dictatorship of the future … will be very unlike the dictatorships which we’ve been familiar with in the immediate past,” Huxley warned Mike Wallace.
“I think what is going to happen in the future is that dictators will find, as the old saying goes, that you can do everything with bayonets except sit on them. That if you want to preserve your power indefinitely, you have to get the consent of the ruled.”
Huxley imagined this would be done partly by drugs and partly by propaganda. He was partly right and partly wrong. Yes, drugs are responsible for a certain amount of deadening of the American consciousness, but nowhere near as significantly as video games, the Internet and the entertainment industry in general. These sources of distraction along with the steady blare of propaganda have turned modern man into as willing a slave as ever existed.
Huxley said the modern dictatorship would gain power “by bypassing the …rational side of man and appealing to his subconscious and his deeper emotions and his physiology even, and so making him actually love his slavery. This is the danger: That actually people may be… happy under the new regime, but… they will be happy in situations where they oughtn’t to be happy.” —–Huxley’s ‘Enemies of Freedom’ — revisited