In Propaganda, Bernays argued that while in theory democracy is the rule of the masses, in practice it is the rule of an elite few over masses that are largely unaware of the workings of governance. He argued that because the gulf between governors and governed threatens the principles of democracy, propaganda is a method of overcoming the divide that validates democracy as expressed in practice.
Propaganda must be managed by those who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world
By his death in 1945, all Nazi media were accountable to Goebbels’ Ministry of Propaganda and Public Enlightenment. Goebbels described effective propaganda as “the science of the soul of the people”. He believed that credibility was absolutely essential for its effectiveness. Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
Bernays conceptualized the process leading to behavioural change as the engineering of public consent, or alternatively, crystallization of public opinion
Propaganda is at the centre of the conflict between Al-Qaeda and the West. It is the platform through which the so-called “Battle for Hearts and Minds” will be won or lost. Britain’s Research, Information, and Communication Unit (henceforth, RICU) has emerged within the context of a recent trend of approaching the War on Terror as a battle of ideas. This is a renaissance of the propaganda effort for governments of the US and UK. There is certainly a bit of risk in calling RICU propaganda, as the term remains demonised since World War I. Nonetheless, accurately identifying it as such brings present practitioners closer to the wisdom of propagandists from the past.
==Implications of the Propaganda Approaches of Edward Bernays and Joseph Goebbels for the UK’s Research, Information and Communication Unit (RICU) (Fricano, Guy)
Have we finally arrived at the point in the evolution of America where propaganda need no longer contain even a modicum of truth or believability? If, so, the political, bureaucratic and corporate elites must believe that the American people, the masses, have finally arrived at the point of such stupidity, ignorance and mental servitude that even stating the blatantly absurd carries no risk of blow-back?
Have readers noticed that recently U.S. government and White House “mouth pieces” have taken to rewriting history? Below is a perfect example where the U.S. State Department’s spokesperson is talking about a ‘long-standing’ policy regarding overthrowing foreign governments.
As a matter of long-standing policy, the United States does not support political transitions by nonconstitutional means. Political transitions must be democratic, constitutional, peaceful and legal. — Spokesperson Jen Psaki
Propaganda is designed to promote paranoia by attributing barbarism to the enemy and righteousness to your cause.
The barbaric beheading videos purported by Western media to be part of “ISIS recruitment propaganda” have had quite the opposite effect.
The videos have done nothing but foment worldwide hatred for the group and a blood lust for revenge.
Public support for new US led “humanitarian” wars to stop these beheading madmen has never been greater.
Clearly, ISIS has a terrible public relations department.
Is ISIS really seeking to promote their own cause, and demonize their enemies or do they want the might of Western military pointed at them?
If so, wouldn’t they document the atrocities of their enemies, instead of their own?
Wouldn’t they compile the footage of children slaughtered by western forces and drone attacks all over the region?
A highlight real of recent torture, mass slaughter and chaos caused by US intervention in the region could easily be produced.
“The Greatest Hits of US Imperialism, 2001-2015″ could go viral and maybe even get more hits on YouTube than Gangnam Style.
A video like that might actually help shift the public’s desire for war and retribution towards a yearning for peace and reconciliation.
If only ISIS had a better marketing strategy, I’m sure mainstream media would promote such a campaign with the same enthusiasm they showcase their popular beheading series.
But, then again, no rational power would use it’s media to promote it’s enemy’s propaganda.
That would be insane, wouldn’t it?
Your private data is being stolen by a criminal government.
Have a nice day.
===Anthony Freda www.AnthonyFreda.com
Do not think that this is a progressive/liberal diatribe–Chomsky, like others today of what might be termed the libertarian left, a cohort in which I tend to include intellectual voices such as Glen Greenwald, Chris Hedges and others, as they are against all radical fascist propaganda, against propaganda in general, whether it be directed by elites of the left or the right for political purposes or by corporations polluting the minds of humanity and controlling our thoughts. Propaganda is nothing more then the means of controlling people’s minds–it is inherently anti-democratic, anti-freedom and presupposes that the masses are nothing more than ignorant fodder to serve the elites and corporations, to be manipulated and kept happy in their state of lobotomized proletarian docility.
Very worthwhile listing to this!!!